Sponsoring ai-outreach-playbook
What sponsors do
Sponsors enable high-quality, measurable outreach without running operations themselves. Sponsors:
- Choose which modes to fund (one or many)
- Approve messaging once; ship standardized materials to vetted volunteers
- Provide QR landing pages and tracking infrastructure
- Receive structured reporting (QR scans, conversions, common questions, what worked)
- Iterate kits only when data suggests a clear improvement
What sponsors can fund by mode
Mode 1: Static Presence
Flyers, posters, QR sticker rolls, business cards. Optional: display stands, professionally printed corrugated signs.
Mode 2: Signal Actions
Professionally printed corrugated plastic signs (24x36), vinyl banners with grommets, pre-printed sign inventory.
Mode 3: Interactive Booths (flagship)
Minimum viable Tabling Kit:
- Flyers (high-quality stock; 1 page)
- FAQ handout (1 page or half-sheet)
- QR cards (business-card size; durable stock)
- Stickers (optional but high engagement)
- Table signage (folding tabletop or rigid sign)
- Talk-track card (30 seconds, 2 minutes, 5 minutes)
- Setup instructions and reporting checklist
Optional upgrades: retractable banner, branded tablecloth, volunteer shirts.
Each kit gets a version number and kit ID for tracking.
Mode 4: Micro-Gatherings
Professional slide deck (5–8 slides), printed handouts, QR cards for session follow-up.
Mode 5: Digital Amplification
Dedicated landing page, QR code generation with per-campaign tracking, analytics dashboard, short video production (2–3 minutes), social share snippet library.
Mode 6: Individual Advocacy
Professionally printed wallet cards with QR, shareable digital card templates.
Mode 7: Institutional Touchpoints
Professional briefing deck (5–10 slides), 30-minute extended version, printed leave-behind, speaker prep support.
Fulfillment models
Option A: Direct fulfillment — Batch print and ship. Works for 5–25 kits.
Option B: Print-and-fulfill vendor — Sponsor provides files; vendor prints, packs, ships. Recommended default.
Option C: Hybrid — Sponsor ships hard-to-print items; volunteers print flyers locally.
Sponsor support levels
Level A: Single-mode pilot — Fund one mode; ship 5–10 kits; volunteer commits to 2–3 events in 60–90 days.
Level B: Kit + restock — Initial kit + small refills after reporting thresholds are met.
Level C: Multi-mode campaign — Fund multiple modes in a coordinated campaign.
Level D: Multi-city campaign — 10+ cities; standardized reporting; compare results across locations.
Quality governance
- All kits include a fixed version number and kit ID
- Volunteers agree not to alter messaging, make unapproved claims, or add partisan content
- Partner branding lives under
/partners/<partner>/and requires explicit permission
Measurement
Minimum per-event metrics (all modes):
- Mode used
- Materials distributed (estimate)
- QR scans
- Conversions (as defined by sponsor goal)
- Top questions asked
- What worked; what didn’t; changes for next time
How to sponsor
Open a GitHub issue titled: Sponsorship: <Org Name>
Include: which modes you want to support, preferred fulfillment model, QR call-to-action, brand constraints, and how many kits to pilot.
How volunteers request kits
Open a GitHub issue titled: City Pilot Request: <City, State>
Include: which mode(s) you want to run, target events, commitment window, and confirmation you will submit AARs.