Mode 1: Static Presence

Effort: Low · Reach: Passive · Sponsor: Optional

Passive material placement that works while you’re not there. No direct engagement required — relies on curiosity and foot traffic.

When to Use This Mode

You want to build baseline awareness with minimal time investment
You have access to high-foot-traffic locations (coffee shops, libraries, campuses, laundromats)
You’re not ready for direct conversation but want to contribute
You’re seeding a new city or neighborhood before other modes launch

Volunteer Requirements

No facilitation skills required
Commitment: 1–2 hours to place materials; occasional restocking
Works solo; no coordination needed

Materials Kit

Self-serve (print yourself):

High-contrast poster (11x17 or larger); single message per asset
QR card or business-card drop (3x4 or wallet size)
Sticker sheet for bulletin boards

Sponsor-supported additions:

Professionally printed posters with bleed and UV coating
Pre-cut QR sticker rolls
Display stands or frames

Kit Design Rules (from the 3-Layer Message Model)

Hook: 2–5 words (e.g., “AI Risk Is Real”)
Core idea: one sentence
Action: QR code with short URL

Assets that add a fourth element should be rejected.

Step-by-Step Setup

Identify locations. Target: coffee shops, libraries, community boards, campus kiosks, laundromats, gyms, barbershops. Aim for dwell time of 5+ minutes.
Ask permission. Most venues require verbal or written OK. Frame it: “I have a nonpartisan public interest flyer about AI policy — would you be willing to display it?”
Place materials. Put posters at eye level. Business card drops go near registers or entry tables. QR stickers go on bulletin board edges.
Log the location. Record venue name, date placed, contact name, material type. Use this for restocking.
Restock every 2–4 weeks. Check that materials are still up and readable.

Talk-Track (If Asked)

Most static placements involve no conversation. If someone asks while you’re placing materials:

“I’m placing informational flyers about AI safety policy — it’s a nonpartisan topic that doesn’t get a lot of local coverage. No ask except to scan the QR if you’re curious.”

Success Metrics

Number of locations with active placements
QR scan rate from placement-specific codes
Duration materials remain in place

Report these in your After-Action Report. Use a separate QR code per venue cluster to track which locations drive engagement.

AAR Notes

When filing your AAR for this mode, note:

Location type (coffee shop, library, campus, etc.)
Number of placements active
QR scan count since last report
Any venues that removed materials (and why, if known)

Signal Actions — add brief human presence to your static placements
Digital Amplification — the QR destination those materials point to
Individual Advocacy — next step for anyone who scans your QR