Mode 5: Digital Amplification

Effort: Asynchronous · Reach: Unlimited Scale · Sponsor: Supported

Every physical interaction should route here. Digital amplification multiplies the impact of every other mode.

When to Use This Mode

You want to extend the reach of physical outreach beyond the event
You need a QR destination that’s worthy of the curiosity you’ve generated
You want to enable people to share the message in their own networks
A sponsor is building or funding digital infrastructure

This mode is rarely standalone — it’s the destination that all other modes point to.

Volunteer Requirements

Content curator: comfortable evaluating and selecting readable, non-academic sources
Optional: someone with basic web skills to manage a landing page
Commitment: initial setup + periodic content updates (monthly)

Start Here Page (Required)

Every QR code in this system should point to a “Start Here” page.

Requirements

2–5 minute read maximum
Written for a general audience; no academic jargon
Non-partisan framing throughout
One clear call to action at the bottom

Structure

The situation (2–3 sentences)
Why it matters locally (2–3 sentences)
What you can do (3–5 bullet points)
Trusted sources (3–5 links; non-academic; diverse)

What to Avoid

Long introductions about AI history
Speculative doomsday scenarios
Academic citations without explanation
Embedded video as the only content

Short Video Structure (Optional)

Hook (0–10 sec): A question or provocative statement
Problem (10–40 sec): AI is moving fast; oversight is lagging
What people are doing (40–90 sec): Show local outreach
Call to action (90–120 sec): One ask

Keep it under 3 minutes. Authenticity beats production value.

QR Code Strategy

Use a unique QR code per campaign, location cluster, or event
Route through a redirect (not direct to final URL) so you can update destinations without reprinting
Track scan rates by QR code
Review analytics monthly; retire underperforming placements

Short form:

AI development is moving faster than the oversight systems governing it. Here’s a 3-minute overview of what’s happening and what local residents can do. [link]

Conversational:

I’ve been learning about AI safety policy lately and it’s more urgent than I realized. This page explains it without the jargon: [link]

Success Metrics

QR scan rate by code
Time on Start Here page
Click-through rate to call-to-action
Social shares
Conversion to City Lead or event sign-up

Static Presence — physical materials pointing to your QR
Signal Actions — high-visibility placements driving QR traffic
Interactive Booths — in-person events with QR card distribution
Individual Advocacy — personal sharing of your digital content